Curious demographics

A couple of days ago I’ve produced my first screencast on Magento widgets and uploaded it to Youtube. Being relatively new to this platform – from the upload  perspective that is – I’ve played around with all the bits and pieces  and found very interesting statistical data.

According to Insight, more than 70% percent of people having  watched this video are between 55 and 64; all of the viewers were male.  Does anyone know where those data come from? And, why do pensioners  care about Magento that much?  ;)